Microsoft Goes After Google - Initiates BrowseRank As An Alternative For Google's PageRank!

It is interesting to know that Microsoft is also coming up with a separate, different algorithm for page ranking termed as "BrowseRank"

The paper as published in news.cnet.com regarding BrowseRank describes the downside of Google's PageRank and describes how the "BrowseRank" fills in the downside hole of the Google's PageRank.

BrowseRank is claimed to use browsing behaviors such as analyzing user's web browsing history, etc. (I hope it does not try to invade privacy) and in addition look towards how long a user stayed on a particular page, etc.

The paper states BrowseRank will prove to be a much more reliable means of page ranking that the current PageRank or TrustRank algorithm.